goodie is an innovative fintech and free-of-charge mobile app and website where users can find vouchers, deals, promotions, clearance sales and rebate codes. To improve the whole experience of app and making it more useful stockholders wanted to add innovative finance and social features within the system.
I was taking part in workshops and design process, which included a new approach to rebuild app with lots of new features and insights. I created benchmarking and usability analysis and also define the new path of user flow to make these goals real.
workshop canvas (personas, user flows, customers journey maps, SWOT analysis), usability audit (cognitive walkthrough, expert audit) AXURE